TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognised for celebrating the essence of classic American cool style with a preppy twist. TOMMY HILFIGER is globally recognized for bringing to life the classic American cool spirit at the heart of the brand. The collections liberate the timeless classics with the brand’s signature twist, celebrating individuality and optimism through style.
TOMMY HILFIGER occupies a unique position as a premium designer brand under which quality apparel, accessories and lifestyle products are offered at accessible price points. Tommy Hilfiger markets its products under several brands: HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TOMMY HILFIGER, TOMMY JEANS and TOMMY SPORT, with a breadth of collections, including tailored clothing, sportswear, denim, accessories, underwear and footwear. In addition, the brand is licensed for a range of products, including fragrance, eye-wear, watches, home furnishings and womenswear.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. Calvin Klein is known across the globe for provocative, cutting-edge products and marketing campaigns and consistently delivering innovative designs with superior fit and quality. As the CALVIN KLEIN brand celebrates its 51st year in business, it continues to experience compelling brand and cultural relevancy by continually evolving and driving consumer engagement. The CALVIN KLEIN brands are unified by a dedicated brand purpose with a focus on “Defying the boundaries of self-expression.”
CALVIN KLEIN brands include — CALVIN KLEIN JEANS EST. 1978, CK CALVIN KLEIN, CALVIN KLEIN, CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR and CALVIN KLEIN PERFORMANCE — The CALVIN KLEIN brands are licensed for a range of products, including fragrance, women’s apparel, footwear, eyewear, watches and jewelry in various regions.
Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognised by its green crocodile logo. The company name derived from the surname of its founder, Rene Lacoste, a world renowned tennis player then.
Rene Lacoste was nicknamed the ‘crocodile’ by the press after he made a bet with the captain of the French Davis Cup team. Apparently, Rene was promised a crocodile skin suitcase, something that was very important to the team, should he win the match. Though he lost the match, the public stuck with the nickname ‘crocodile’ and Rene then decided to have a crocodile embroidered on his blazer, which he wore to the court. Fast forward to the time Rene had to get an identity for his business. The crocodile was made part of Lacoste’s brand identity. Though, it’s possible not to think of Lacoste when you see or hear of a crocodile. The crocodile inevitably comes to mind whenever you think of Lacoste.
Ralph Lauren is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company’s brand names, which include Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world’s most widely recognised families of consumer brands.
Reflecting a distinctive American perspective, Ralph Lauren have been an innovator in aspirational lifestyle branding and under the direction of internationally renowned designer Ralph Lauren, have had a considerable influence on the way people dress and the way that fashion is advertised and celebrated throughout the world. Ralph Lauren combine consumer insights with their designs, marketing, and imaging skills to offer, along with licensing alliances, broad lifestyle product collections with a unified vision.
Founded in 1983, Nautica is a leading global lifestyle brand for men, women, and children, which includes home bedding collections. As a nautical-influenced classic American sportswear brand, Nautica inspire and enable people to experience the joy of water.